Riyadh, Saudi Arabia – May 28, 2025 – Samsung Electronics Saudi Arabia proudly hosted an exclusive event at the Hyatt Regency Hotel in Riyadh to unveil its latest range of Bespoke AI digital appliances.
The event offered an elegant and inviting setting for this significant occasion, bringing together key stakeholders including Samsung’s digital appliance partners, senior executives and dedicated employees.
Throughout the event, guests were given an exclusive preview of the new Bespoke AI product lineup. The presentations highlighted Samsung’s continuous efforts to integrate advanced AI into everyday appliances, showcasing how these innovative products are designed to deliver personalized, energy-efficient and seamless experiences for consumers. The launch underscored Samsung’s commitment to leading the digital appliances market with cutting-edge intelligent solutions tailored to the modern lifestyle.
Samsung’s top management, including the company’s leadership team, shared their vision for the future of home automation. They emphasized Samsung’s dedication to innovation that enhances quality of life and fosters a smarter living environment.
Hendrick Lee, Managing Director of Samsung Electronics Saudi Arabia, shared his excitement about the launch, commenting “Our new Bespoke AI digital appliances represent a significant advancement in personalized and intelligent living. At Samsung, we remain dedicated to pioneering innovative technologies that transform homes into smarter and more intuitive spaces. This launch underscores our ongoing commitment to innovation, quality and customer satisfaction and we look forward to maintaining our leadership position in the digital appliances industry in Saudi Arabia and beyond”
The event also served as a valuable networking opportunity, allowing partners to exchange insights, discuss collaborative opportunities, and strengthen the ecosystem within which Samsung operates.
To learn more about the innovative Bespoke AI products and other Samsung digital appliances, please visit samsung.com
