Riyadh, Saudi Arabia, December 10, 2025 – Salesforce, the global leader in AI CRM, today announced the launch of Agentforce in Arabic, marking the next step in the Kingdom’s shift toward more advanced, AI-driven business models. With the digital economy now making up around 15% of the national GDP, the timing of this release is significant, supporting the momentum behind Saudi Arabia’s wider transformation and its long-term push toward Vision 2030.
Arabic is at the heart of how companies in the Kingdom communicate and operate, and giving Agentforce the ability to work in the local language makes it far easier for organizations to use AI in their daily processes. With this update, businesses can handle tasks more smoothly, reduce manual work, and improve the speed and quality of their services. The Arabic version will first roll out in Agentforce Service and Employee Agent, with more agent types to follow.
Salesforce continues to invest in Arabic, helping local companies leverage the most advanced technologies in artificial intelligence. With the support of Agentforce in Arabic, businesses can accelerate their digital transformation processes and significantly improve the performance of their teams and the entire company.
Agentforce Service is a comprehensive platform for delivering customer service in any industry and on any channel. It represents the next generation of service, available 24/7, so that service “never sleeps.” The platform helps reduce costs and close cases faster using AI agents, and provides proactive support based on real-time customer data, leading to increased customer satisfaction. Its uniqueness lies in it being the only platform where human representatives and AI agents collaborate fully, from first contact to final resolution.
Employee Agent is an AI agent designed to serve as a personal digital assistant for employees, helping them perform routine and daily tasks more intelligently and efficiently. Its uniqueness is that it doesn’t just provide information, but proactively takes actions to assist employees. The agent integrates directly into familiar work environments, like Slack or mobile devices, and acts as a true “teammate.” It leverages organizational knowledge to help with a wide range of tasks – from managing meetings and updating opportunities, to assisting with employee onboarding, finding information on benefits, and preparing customer summaries before a meeting. This allows employees to focus on the most important tasks while saving time and increasing productivity.
“By adding Arabic to Agentforce, we’re giving companies in Saudi Arabia the tools to evolve into organizations where human insight and AI agents work in concert. This supports the Kingdom’s Vision 2030 to build a more diversified, innovative nation through digital transformation. With technology that operates naturally in Arabic, businesses can raise their efficiency, strengthen performance, and unlock more value from their digital investments by truly speaking the language of their customers and employees” said Mohammed Alkhotani, Senior Vice President, Middle East at Salesforce.
