RIYADH, Saudi Arabia – 22  July 2026: Al-Futtaim has officially launched DENZA, the premium new energy vehicle brand, in Saudi Arabia, opening dedicated showrooms at I-Mall in Riyadh and Al Shati District in Jeddah. The introduction of the brand also marks the availability of the DENZA B5 and DENZA B8 to customers in the Kingdom, while paving the way for the expected arrival of the DENZA Z and DENZA Z9GT later in 2026, with plans for furtherexpansion into the Eastern Province.

The launch represents an important milestone in Al-Futtaim’s growth in Saudi Arabia and introduces customers in the Kingdom’s two largest cities to DENZA KSA’s combination of advanced technology, premium design and intelligent mobility.

Leading the current line-up are the DENZA B5 and DENZA B8, two premium SUVs equipped with Super Hybrid Dual Mode Off-Road technology, known as DMO. The technology combines strong performance and off-road capability with the efficiency and refinement expected from a premium new energy vehicle.

Built around the brand philosophy of “Technology Drives Elegance”,both models bring together advanced engineering, intelligent featuresand distinctive design. Their combination of versatility, comfort and performance has been developed to meet the needs of customers seeking premium vehicles suited to both daily driving and more demanding journeys.

The DENZA KSA portfolio is expected to grow later in 2026 with the arrival of the DENZA Z and DENZA Z9GT, following their unveiling at Goodwood. The upcoming models will broaden the brand’s offering in Saudi Arabia and demonstrate the range of DENZA’s premium new energy vehicle technologies.

Backed by BYD Group, the world’s leading new energy vehicle brand by sales, DENZA benefits from extensive global research and development capabilities. BYD Group’s network includes more than 120,000 engineers working across 11 research institutes and generates an average of 52 patent applications every working day.

This engineering expertise enables DENZA to develop vehicles that combine advanced technology with premium design, performance and refinement, while responding to the changing expectations of customers worldwide.

The new showrooms in Riyadh and Jeddah provide customers with direct access to DENZA KSA’s vehicles, technologies, and product specialists. Visitors can explore the line-up, receive detailed product guidance and access support throughout the purchase and ownership journey.

Commenting on the launch, Jerome Saigot, Managing Director of Al-Futtaim BYD GroupKSA, said:

“Saudi Arabia is ready for a new generation of premium mobility. Customers are increasingly looking for vehicles that bring together advanced technology, distinctive design and everyday versatility, making this the right moment to launch DENZA KSA. Our strategy is to build the brand for the long term by responding closely to local demand, expanding our portfolio, and establishing a strong presence across the Kingdom. We are confident DENZA will resonate with Saudi customers seeking a more intelligent and refined mobility experience.”

The launch supports Saudi Arabia’s transition towards smarter and more sustainable mobility in line with the ambitions of Saudi Vision 2030. It also reinforces Al-Futtaim’s long-term commitment to introducing advanced automotive brands and solutions that respond to the needs of customers in the Kingdom.

With expansion into the Eastern Province planned, Al-Futtaim will continue to grow DENZA KSA’s presence and make its premium new energy vehicles accessible to customers across Saudi Arabia.