Dubai, UAE / Riyadh, Saudi Arabia – 16 June 2026:Pepsi® has launched Pepsi® Night Edition, a limited-edition drink created for football fans across the Middle East who stay awake to witness every moment of the game.

Football is one of the Middle East’s most passionately followed sports, with many of the biggest matches being broadcast at night. As fans regularly sacrifice sleep to follow the action, the bold new Pepsi® Night Edition, featuring the same great taste with extra caffeine, was created to fuel game nights and celebrate the supporters who stay awake long after kick-off.

To celebrate the launch, Pepsi® is bringing the experience directly to fans through specially designed vending machinesacross Saudi Arabia and the UAE, where visitors will have the opportunity to get their hands on an exclusive Pepsi® Awake Kit for free. Available on a first-come, first-served basis, eachkit includes a Pepsi® Night Edition can for game night fan fuel, The Keeper – a built-in phone holder that keeps every match front and centre – and a limited-edition glow-in-the-dark jersey inspired by football nights that are simply too big to miss.

Karim Mohsen, Chief Marketing Officer, PepsiCo Middle East & Africa, said: “Across the region, football fans go to incredible lengths to witness the game’s biggest moments. Whether it’s staying awake into the early hours, gathering with friends for watch parties, or following every minute from kick-off to the final whistle, the passion for football in this region is unmatched. Pepsi® Night Edition was created to celebrate those fans and give them the fuel they need to stay awake and enjoy every moment of the action. This season, Pepsi® is proud to own the night alongside them.”

In Riyadh, fans can visit Pepsi® Night Edition vending machines at the Tifo Fan Zone, Al Nakheel Mall on 15 June,and at Goal Park Fan Zone, ROSHN Front on 21 and 22 June. In Dubai, the activation arrives at The Beach JBR on 20 and21 June, giving fans the chance to secure one of the limited-edition Awake Kits.

Activations across Saudi Arabia and the UAE will feature a live screen-printing experience, where fans can personalise a limited-edition jersey, timestamped to the exact moment they received it, and take home a truly unique keepsake. Each vending machine is also a live Snapchat hotspot. Snap the machine, post and tag Pepsi® to light up the location on Snap Map and Pepsi® might just hit you back with some surprises.

ACTIVATION SCHEDULE

RIYADH

Tifo Fan Zone, Al Nakheel Mall

• 15 June – 9:30 PM – 12:30 AM

Goal Park Fan Zone, ROSHN Front

• 21 June – 10:00 PM – 1:00 AM

• 22 June – 7:30 PM – 10:30 PM

DUBAI

The Beach JBR

• 20 June – 8:00 PM – 10:00 PM

• 21 June – 10:00 PM – 12:00 AM

Fans are encouraged to arrive early, as Awake Kits will be available for a limited time only. For more information and to stay up to date, follow Pepsi® Arabia on Instagram, Snapchat and TikTok.